The 200K+ Product Launch Video
Sabian Cymbals was preparing for a mid year launch of a new and improved version of a current
series of cymbals. The goal was to use online video as the primary marketing weapon for a campaign to create...
see more
New Product Launch With Video
This collection of videos was developed for B.C. Rich Guitars. They committed to having a video on every new guitar that they introduced for the 2010 model year. We developed a look, feel and musical style...
see more
Aligning An Artist With A Brand
Cort Guitars needed a video to help capture the legacy of famed Scorpion guitarist Matthias Jabs,
more closely associating him with Cort Guitars and the new artist model guitar that they produced for him...
see more
A Brand's Broader View
The Gon Bops brand is a legend in the Conga industry, but they wanted percussionist to see that they
are so much more than congas today. Guruz Media created a fun video that showcased a wide variety of Gon Bops...
see more
Conveying Versatility With Video
Sabian Cymbals wanted a marketing piece to show that their Artisan series of cymbals were versatile cymbals that could be used in any music style. We crafted a video that reflected the high-end feel appropriate to this...
see more
Supporting A Hot Product With Video
Cort Guitars wanted to stoke one of its long standing top selling series, the X Series. The Guruz
Media team developed a multi-video strategy that included a video with four top selling models compared...
see more
Owning A Dialog With Video
As a playing style trend started to really heat up Sabian Cymbals looked to be better positioned within
it. The style, which is know as Wash Riding used a cymbal in a specific way and drummers were less clear...
see more
Online Dealer Training
Guruz Media has created online training for a number of clients in multiple industries. This recent
project for Sabian Cymbals was for their new Sabian University site that focuses on training for music retailers...
see more
Even Guitar Picks Can Be Cool
Our friends at Clayton Picks need a video that would showcase the custom capabilities of their online
program. It needed a cool factor, but because it was primary a banner ad support piece it needed to be short...
see more
Artist Product Introduction
Cort Guitars was planning for the global launch of their new Gene Simmons Axe Bass and asked us
to create a video that would provide reach and awareness. The resulting video enjoyed over 20k views in...
see more
The Factory Video With A Twist
As a company that prides itself on the unique craftsmanship that they put into their product Sabian
wanted to give people a glimpse of what makes them special, their factory. Seeing that factory videos are...
see more
Building Street Cred For A New Product
Community Loudspeakers wanted to build the credibility for a new series of stage monitors. To
accomplish this Guruz Media came up with the concept of getting a bands perspective. Following a bands first...
see more
