When the founder of The Guitar Hanger approached us, he was seeking some top-notch packaging that would elevate his product to the level needed to secure international distribution from some of the top suppliers in the industry. They had created a great product that solved a real need and had tremendous potential as an impulse item in music stores. The focus of our design process was to identify what attributes most appealed to potential buyers and then to bring that to the forefront.

The Guruz Media team carefully selected the colors, text content and highlighted messaging based on market research. We also handled all new photography which included coming up with the creative approach that achieved the nearly impossible, making a closet look cool. This packaging is now being used for all of The Guitar Hangers produced and sold worldwide.