Traben Bass Company is an interesting niche brand in the musical instrument products industry. They wanted a hip brand feel that would allowing their marketing to separate them from the competition, much as their instruments do. The catalog concept was to bring a lifestyle element to the brand and more specifically a cool urban feel. We achieved this by creating a bright look, positioning the basses in settings where you might not expect to find an instrument.

The result was a catalog that people really talked about and loved. In fact the approach of the catalog ended up defining the brands look for all marketing pieces as they used the urban cool feel in their ads, trade show displays, web site and even t-shirts.