AmerisourceBergen Pharmaceutical Promo

AmerisourceBergen, a Fortune 200 company was seeking some impactful marketing tools to help them in an effort to rebrand a pre exsisting trade show booth. AB had already made a substantial investment in the booth and needed to accomplish the rebrand without physically changing the build.

To best achieve a big enough impact to match with the large physical structure we proposed a video solution. We worked with their team to carefully craft the message assuring that it had the needed focus to deliver the intend message clearly. Then the video was used in multiple visually impactful locations around their booth.

The result was a trade show exhibit that told the new story without requiring structural booth changes. The clarity of message achieved in the video lead AmerisourceBergen to utilize it in other trade shows while also later using it as a vital sales tool to help their sales force bring across the new message.